Gil the Jenius heeds the call of a fellow Puerto Rican blogger and explains why people may trust local blogs more than the media: “All consistent bloggers have one thing in common: a strong need to share. In order to feed that need, the blogger must adhere to certain principles: Be clear, be interesting and above all, be passionate. In essence, be honest and forthcoming so that the sharing creates and builds trust. What The Soldier and many others see in traditional media is the opposite: unclear, slanted views verging on hysteria that turn Us off and make Us leery.”