With great photos and a lot of background information, Ampontan explains how, despite many obstacles, love manages to “find a way” in Japan: “Love will find a way […] and in Japan that way is usually in a “love hotel”. Since the urge is eternal, the Japanese have no problem with recognizing and calling a spade a spade, so there are plenty of businesspeople looking out for the main chance. That’s why love hotels are a major industry in Japan and are found everywhere—including sedate suburban neighborhoods.”